What is Embedded Finance: Examples, Benefits and Opportunities

By
Tarun Nazare
4 Sep
5 Mins

Have you ever bought something online with just one click or used a ride-sharing app to pay for your trip without pulling out your wallet? If so, you've experienced embedded finance in action. 

Embedded finance is revolutionizing the financial landscape by seamlessly integrating financial services into non-financial platforms and applications. This innovation reshapes how businesses and consumers interact with financial products, creating new opportunities and challenges in the digital economy. But what exactly is it, and why should you care? Let’s find out!

What is Embedded Finance?

Embedded finance integrates financial services seamlessly into non-financial products or services, fundamentally changing how we interact with financial products daily. For instance, when you use a ride-sharing app, you're experiencing embedded finance in action - the payment for your ride is processed automatically without needing to take out your wallet or credit card. 

This integration goes beyond just payments. Other industries increasingly incorporate various financial solutions into their core offerings. Retailers offer "buy now, pay later" options at checkout, effectively becoming lenders. Software companies provide invoicing and payroll services, taking on roles traditionally held by banks. 

As a result, the traditional financial services industry is being reshaped. The need for standalone financial services is decreasing as consumers can access many banking, lending, and insurance products directly through the non-financial platforms they already use and trust. 

Essentially, embedded finance enables businesses to integrate financial services closely related to their business:

  • Banking services (like checking account balances)
  • Lending (getting loans or credit)
  • Insurance (protecting your purchases or activities)
  • Investing (buying stocks or other financial products)

Instead of requiring users to leave a platform or app to complete a financial transaction, embedded finance brings those solutions directly to where customers are already engaged.

Examples of Embedded Finance

Embedded finance isn't just a fancy term – it's already part of many services you might use daily. Let's look at some examples:

1. Embedded Banking:

Embedded banking involves integrating essential banking services into non-financial platforms. Imagine a freelance platform that lets you manage your earnings and expenses in the app. That's embedded banking. It can include features like virtual accounts, balance checking, and money transfers.

Example: Uber's driver app includes a banking feature that allows drivers to open an account, receive payments, and manage their earnings directly within the app.

2. Embedded Payments

This is the most ubiquitous form of embedded finance. It allows customers to make purchases or transfers without leaving the platform they're using.

Example: Consider how easy it is to pay for an Uber ride. The payment happens automatically at the end of your trip – that's embedded payments in action. Another example is Amazon's one-click purchase option, which uses stored payment information to make buying quick and easy.

3. Branded Payment Systems

These are payment solutions co-branded between a non-financial company and a financial institution.

Example: The Apple Card, created in partnership with Goldman Sachs, is deeply integrated with Apple's ecosystem. It offers features like instant cashback and spending tracking directly in the Apple Wallet app, blending financial services with Apple's user experience.

4. Embedded Lending

This involves offering credit or loans at the point of sale, often in e-commerce settings.

Example: Klarna's "buy now, pay later" option, which allows shoppers to split payments into installments directly at checkout on partner websites.

5. Embedded Investing

Investment services integrated into non-financial platforms, allowing users to invest in stocks, bonds, or other financial instruments.

Example: Robinhood's API allows third-party apps to offer stock trading features directly within their platforms.

6. Embedded Insurance

Insurance products offered at the point of sale for relevant purchases.

Example: Tesla offers car insurance as part of the vehicle purchase process, using data from the car to determine premiums. Some car-sharing apps provide insurance as part of the rental process. Another example is how some travel booking sites offer travel insurance as part of the booking process.

What are the Key Components of Embedded Finance

Here are the critical components of embedded finance:  

APIs (Application Programming Interfaces):

These are the technological backbone of embedded finance. Think of APIs as digital bridges that allow software systems to talk to each other. They facilitate the connection of a non-finance app with financial services. For instance, a payment API might allow an e-commerce site to process credit card transactions without building the entire payment infrastructure.

Open Banking Infrastructure:

This framework secures financial data sharing between different institutions, facilitating the integration of various financial services. For example, a ride-sharing app could use open banking APIs to connect directly with a user's bank account, allowing seamless payments without needing a separate payment processor. The app could also offer instant cash advances to drivers based on their earnings history, all within the same platform they use for their daily work.

Regulatory Compliance Frameworks:

Robust compliance measures are crucial to ensure legal and ethical operations. For example, a social media platform integrating peer-to-peer payment features must implement Know Your Customer (KYC) and Anti-Money Laundering (AML) checks. This might involve verifying users' identities through document uploads and automated background checks before allowing them to send or receive money, ensuring compliance with financial regulations while maintaining a seamless user experience within the app.

Data Analytics and AI:

These technologies enable personalized financial services and risk assessment, enhancing the user experience and improving decision-making processes.

Data Security and Privacy Measures:

Robust security protocols are crucial to protect sensitive financial information.

Embedded finance differs from traditional financial services in several key ways:

  1. Contextual Integration: Financial services are woven into the user's existing journey rather than being a separate, standalone service.
  2. Seamless User Experience: Customers can access financial services without leaving their preferred platform or app.
  3. Non-Financial Brand Relationships: Users interact with financial services through brands they already know and trust, even if those brands aren't traditional financial institutions.
  4. Data-Driven Personalization: Embedded finance can offer more tailored financial products and services by leveraging user data from the host platform.

How Embedded Finance Works

The mechanics of embedded finance rely on a complex interplay of technology, partnerships, and regulatory compliance. Here's a breakdown of how it typically functions:

  1. Technical Infrastructure: A robust API infrastructure is at the core of embedded finance. These APIs bridge the host platform (e.g., an e-commerce site) and financial service providers (e.g., payment processors and banks).
  2. Integration Process: The host platform integrates these APIs into its existing systems, allowing it to offer financial services seamlessly within its user interface.
  3. Data Exchange: When a user initiates a financial action (like making a payment), the host platform's system communicates with the financial service provider's system via the API, exchanging necessary data in real-time.
  4. Regulatory Compliance: Throughout this process, all parties must adhere to relevant financial regulations and data protection laws. This often involves Know Your Customer (KYC) checks, anti-money laundering (AML) procedures, and secure data handling practices.
  5. User Experience: From the user's perspective, this process happens seamlessly within the host platform's interface, often requiring just a few clicks to complete a financial transaction.

When you use an embedded finance service, all of this tech and teamwork come together to give you a smooth, easy experience. You might not see all the complex stuff happening in the background, but it's there, making everything work seamlessly.

Key Players in the Embedded Finance Ecosystem

Understanding the key players in the embedded finance ecosystem is crucial to grasping how this innovative approach to financial services operates:

1. Digital Platforms:

These companies integrate financial services into their existing offerings. They can be from various sectors:

  • E-commerce platforms (e.g., Amazon, Shopify)
  • Ride-sharing apps (e.g., Uber, Lyft)
  • Social media companies (e.g., Facebook, WeChat)

These platforms leverage embedded finance to enhance user experience, increase customer loyalty, and create new revenue streams.

2. Financial Institutions:

Traditional banks and fintech companies are crucial in the embedded finance ecosystem. They provide the underlying economic infrastructure and often hold the necessary regulatory licenses. Some are adapting their business models to become "Banking-as-a-Service" (BaaS) providers, offering their banking capabilities via APIs for other companies to embed.

Examples: Goldman Sachs, BBVA, Green Dot

3. Embedded Finance Infrastructure Companies:

These specialized firms, like Neokred, provide the technological backbone enabling businesses to integrate financial services seamlessly. They offer:

  • API integration capabilities
  • Compliance and risk management tools
  • Data analytics and reporting features
  • White-label solutions for various financial products

Example: Neokred is a leading embedded finance infrastructure provider that enables businesses to seamlessly integrate financial services through robust API solutions, compliance tools, and data analytics. Their customizable white-label offerings accelerate time-to-market, enhance customer experiences, and ensure regulatory adherence, making them an invaluable partner in the evolving financial landscape.

Pros and Cons of Embedded Finance

Like any technological innovation, embedded finance comes with its own set of advantages and challenges:

Benefits:

  1. New Revenue Streams for Businesses: Companies can offer financial services without becoming entire banks, opening up new income sources. 
  2. Enhanced Data Insights: Businesses can learn more about their customers' financial behaviors and preferences, enabling them to create more targeted marketing campaigns and develop new products that better meet customer needs. For instance, a retailer offering embedded payments could analyze purchase patterns to optimize inventory and create personalized promotions.
  3. Improved Customer Experience: Financial services become more seamless when built into platforms we use. 6 in 10 consumers want to transact with financial institutions that provide a single platform, such as social media or mobile banking apps. This demonstrates the rising acceptance and reliance on fintech solutions globally, indicating that consumers are increasingly integrating these services into their daily financial activities.
  4. Increased Financial Inclusion: People who might not use traditional banks can access financial services through familiar apps.
  5. Faster Innovation: New financial products can be developed and launched more quickly. This is possible because embedded finance platforms often use modular, API-based architectures. For example, a company could rapidly deploy a new lending product by integrating a third-party credit scoring API with its existing payment system rather than building the entire infrastructure from scratch.

Drawbacks:

  1. Regulatory Challenges: Companies must navigate complex financial regulations, which can be difficult for non-financial firms.
  2. Data Privacy Concerns: More sharing of financial data raises questions about security and privacy.
  3. Potential for Market Concentration: There's a risk that a few large platforms could dominate the space.
  4. Blurred Lines of Responsibility: When issues arise, it may not always be clear who is responsible—the platform or the financial service provider.
  5. Cybersecurity Risks: More integrated financial services could mean more potential targets for cybercriminals.
  6. Customer Trust Issues: Some people may hesitate to use financial services from non-traditional providers.

Comparison with Related Concepts

It helps to compare embedded finance with similar ideas in the financial world to get a clearer picture. 

Embedded Finance vs. Open Banking

Let's look at how embedded finance stacks up against open banking. Both of these concepts involve bringing financial services closer to consumers, but they work in different ways:

  • Open Banking is about banks sharing your financial data with other companies, with your permission. This helps create new services and increases competition among banks. Consider opening up the banks' data vaults to let other companies peek inside.
  • Embedded Finance takes things a step further. It allows non-financial companies to offer financial services directly to the customer. It's like your favorite coffee shop app suddenly offering you a savings account or loan.

Open banking enables embedded finance, providing the data-sharing infrastructure that makes many embedded finance applications possible.

Embedded Finance vs. DeFi (Decentralized Finance)

Embedded finance and DeFi both seek to increase accessibility to financial services, but their techniques differ:

  • Embedded Finance integrates typical banking services into non-financial platforms.
  • DeFi uses blockchain technology to provide financial services without the need for centralized middlemen, frequently operating outside of established banking rules.

While embedded finance works to improve current financial services, DeFi aspires to establish whole new financial paradigms.

The Embedded Finance Market

The embedded finance market is experiencing explosive growth, with some projections suggesting it could reach $7 trillion in transaction value by 2026. Several factors are driving this growth:

  1. Increasing Digitalization: As more aspects of our lives move online, the demand for integrated digital financial services grows.
  2. Changing Consumer Expectations: Users now expect seamless, one-stop experiences in all their digital interactions, including financial services.
  3. Advancements in API Technology: Improved API capabilities make it easier and more secure to integrate financial services into various platforms.
  4. Regulatory Changes: Open banking initiatives in various countries have created a more favorable environment for embedded finance.
  5. COVID-19 Impact: The pandemic has accelerated digital adoption, including in financial services, boosting the embedded finance market.

Key market segments showing significant growth include:

  • Embedded payments in e-commerce
  • Integrated insurance offerings
  • Embedded lending in various sectors
  • Integrated investment services

The Future of Embedded Finance

As we look to the future, several trends and innovations are likely to shape the evolution of embedded finance:

  1. AI and Machine Learning: These technologies will enable more personalized financial services and better risk assessment. For example, an AI-powered budgeting app could analyze spending patterns and automatically adjust savings goals or suggest investment opportunities.
  2. Blockchain and Cryptocurrencies: We may see increased integration of blockchain-based financial services into traditional platforms. For instance, a social media platform could implement a blockchain-based loyalty point system, allowing users to earn, trade, and redeem tokens for real-world goods or services across multiple partnered businesses.
  3. Internet of Things (IoT): As more devices connect, we can see financial services embedded into a broader range of products and services. For example, smartwatches and fitness trackers could integrate with health insurance platforms, allowing users to earn discounts or rewards based on their activity levels and health metrics. This real-time data sharing could lead to more personalized insurance premiums and incentivize healthier lifestyles.
  4. Hyper-Personalization: Advanced data analytics will allow highly tailored financial products based on user behavior and needs. For example, a fitness app could offer personalized health insurance premiums that adjust in real-time based on activity levels and health metrics.
  5. Expansion into New Sectors: Embedded finance will likely penetrate more industries, from healthcare to education to government services. For instance, a university app might offer student loans or payment plans directly integrated with course registration.
  6. Regulatory Evolution: As embedded finance grows, we can expect regulatory frameworks to evolve to address new challenges and opportunities. We might see the emergence of specialized "embedded finance" licenses or new data protection laws tailored to integrated financial services' unique risks.

The rise of embedded finance will likely have significant implications for traditional financial institutions. Banks and other financial service providers may need to adapt their business models, potentially focusing more on becoming backend financial infrastructure providers rather than consumer-facing brands.

Conclusion

Embedded finance is revolutionizing how we interact with financial services, seamlessly integrating them into our digital experiences. For businesses, it offers new revenue streams and deeper customer relationships. For consumers, it brings unprecedented convenience and personalization. However, challenges around regulation, data privacy, and market competition remain. As embedded finance evolves, it will reshape our relationship with money, making financial services more accessible and integrated into our lives. Understanding and adapting to this trend will be crucial whether you're a business leader, innovator, or consumer. The future of finance is embedded, and it's set to transform how we think about and use money in the digital age.

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In the age of digital transformation, a seamless onboarding process is no longer a luxury—it's a necessity. ProfileX offers a reliable onboarding facility designed to simplify user acquisition, enhance compliance, and deliver a frictionless experience for businesses and customers alike.

What is ProfileX’s Digital Onboarding Facility?

ProfileX provides an end-to-end onboarding platform that simplifies the process of bringing new users be it customers, employees, or vendors onto your system. With API integrations, automated workflows, and automated KYC verification, ProfileX minimises manual effort, reduces drop-offs, and ensures full compliance.

This makes it ideal for industries like:

  • Fintech and digital lending
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  • Insurance companies
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  • E-commerce platforms
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Key Features of ProfileX Onboarding

  1. Digital KYC Verification
    ProfileX automates identity checks using government-issued IDs, facial recognition, and liveness detection—ensuring regulatory compliance while enhancing user experience.
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    Whether you’re onboarding customers for a fintech app or employees for an enterprise platform, ProfileX allows you to build personalized workflows tailored to your unique business requirements.
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How ProfileX Onboarding Adds Value to Your Business

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2. Reduces Operational Load

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3. Improves Data Accuracy

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4. Boosts Customer Satisfaction

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5. Scales with Your Growth

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FAQs

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Fintechs, NBFCs, banks, Insurance companies, e-commerce brands, debt recovery agencies, any business that needs reliable user onboarding and risk assessment.

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KYC and AML Compliance: Key Differences and Best Practices

Understanding the differences between KYC and AML, best practices, consequences of poor KYC/AML, their screening process, and AML regulations

If the Indian economy has taught us one thing, it’s that Know Your Customer (KYC) alone isn’t enough to prevent financial scams. Illegal activities such as money laundering and terrorist financing are quite notorious in the banking and corporate sectors, which indicates a growing need to find a holistic way to prevent such activities.

Enter Anti-Money Laundering (AML) compliance, the answer to combating financial crimes. While KYC effectively verifies customers' identities and filters out bad players, a recent study showed that 70% of frauds have occurred even after completing KYC processes. This is where AML strengthens the KYC process and deters criminals even further. 

While both concepts are similar in objective, they have underlying differences. Let’s explore how KYC differs from AML and some of their best practices in fintech!

What is Know Your Customer (KYC)?

Know Your Customer refers to the mandatory process of verifying customers' identities. Organisations and financial institutions collect information about their customers in compliance with legal requirements for identity verification and risk assessment. As a critical component of anti-money laundering, KYC is primarily used to prevent financial crimes like fraud, identity theft, etc.

What is Anti-Money Laundering (AML)?

Anti-money laundering refers to the regulations and procedures organisations and financial institutions follow to detect and prevent financial crimes such as money laundering and terrorism. It involves performing extensive due diligence on customers, monitoring their transactions for suspicious activities, and reporting them if a crime is suspected. AML compliance is usually carried out to prevent illegal activities such as tax evasion, political corruption, money laundering, terrorist financing, etc. 

What is the Difference Between KYC and AML?

Know Your Customer and Anti-Money Laundering are legal requirements for businesses to protect against financial crimes. However, they differ in the following ways:

Know Your Customer Anti-Money Laundering
Purpose To verify customer identities and monitor financial behaviour. To detect and prevent money laundering or terrorist financing activities.
Process Involves collecting and verifying customer information such as their name, address, date of birth, documents, etc. Involves risk assessment, reporting, and legal controls over suspicious activities and transactions.
Risk Management Identifying and assessing risks. Mitigating risks associated with money laundering.
Approach Comprehensive, continuous, and follows a risk-based approach. Proactively measures all AML risks and implements holistic policies to reduce them.

Where and When are KYC and AML Required?

To prevent financial crimes, KYC and AML are required in various industries and circumstances. Following both are mandatory for all regulated entities, some of which include:

  • Financial institutions: Before onboarding new customers, assess risks and detect suspicious activity. 
  • Payment service providers: KYC and AML are done before opening digital wallets or activating digital transactions.
  • Cryptocurrency exchanges: Crypto and DeFi platforms implement KYC and AML before allowing users to trade or convert digital assets to prevent money laundering via cryptocurrencies.
  • Gambling and casinos: They are done upon player registration, during large transactions, and withdrawal of funds. 
  • Corporate entities: Large corporations and venture capital firms conduct KYC and AML checks during mergers, acquisitions, or major investments to ensure legitimacy and prevent illicit financial activities. 

What Does the AML Screening Process Look Like?

Organisations and financial institutions typically perform AML screening. They check potential customers against public lists to verify whether they are high-risk individuals or are involved with entities engaging in money laundering or terrorist financing. In other words, they analyse customer information and transactions to verify their legitimacy and identify suspicious behaviours. 

While conducting an AML screening process, you should be on the lookout for a few red flags like usual transactions, use of anonymous entities, unexplained wealth increase, large cash transactions, etc.

There are a few types of screening processes your business can conduct:

  • Sanctions screening: These lists are maintained by government agencies and contain information about individuals or entities deemed national security threats. These are individuals who are prohibited from certain financial dealings.
  • Politically Exposed Persons (PEP) Checks: Under this process, individuals who hold high-profile positions in government or politics may be more likely to engage in financial crimes such as bribery or corruption, making them high-risk individuals.
  • Adverse media sources: These sources include negative news stories that may be associated with the customer being verified. This check ensures that the individual does not portray the company negatively. 
  • Watchlist Screening: Companies check a customer’s information against specific databases containing data about known or suspected criminals. Watchlists are similar to sanction lists but are constantly updated and even employ real-time screening for adequate due diligence.

How does the KYC Process Work?

The KYC process can be carried out both offline and online. Regardless of the method, the following documents are essential:

  • Identification proof: These documents verify your identity. Examples include an Aadhar card, passport, driver’s license, or voter ID card.
  • Address proof: This is used to verify your current address. Utility bills, rental agreements, and even some ID proofs can be used to verify your address.
  • Income proof: A few entities may require proof of income to assess your financial status. Such documents include salary slips, income tax returns, or bank statements.
  • Photographs: One or two passport-size pictures are required as well.
  • Additional documents: Depending on the entity you’re opening an account with, a few more documents, such as a PAN card or business registration documents, might be needed.
  • Self-declaration form: In most cases, you’ll need to fill out and sign a self-declaration form confirming the accuracy of your KYC information, and they’ve been submitted in compliance with applicable laws. 

The KYC process is conducted in the following order:

  1. Collection of information: The applicants first submit their personal information. After which, they are required to fill out an online KYC registration form.
  2. Uploading of evidence: Once their information is collected, the applicants have to validate it with relevant documents. These serve as evidence to prove they are who they say they are. Neokred’s ProfileX takes this a step further with its secure verification feature that implements facial recognition technology to prevent identity frauds.
  3. Verification: Once the forms and relevant documents have been uploaded, they undergo multiple checks to ensure they haven’t been tampered with. The verification process may take time, and the applicants will receive a notification from the entity if their application has been approved. 

What are the Main AML Regulations?

AML regulations in India are primarily governed by the Prevention of Money Laundering Act (PMLA), which mandates businesses and financial institutions to implement robust measures to detect and prevent financial crimes. 

Between 2014 and 2024, the Enforcement Directorate (ED) registered over 5,200 money laundering cases, with 40 convictions and three acquittals. This indicates the threat money laundering poses to the Indian economy, which has led to the necessity of regulatory bodies enforcing AML regulations. 

The Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), and Insurance Regulatory and Development Authority of India (IRDAI) are key regulators that have been integral towards the development of robust AML frameworks. More regulations anchored by the PLMA were implemented to address the rising number of financial crimes and safeguard the nation’s economic system:

  1. PML (Maintenance of Records) Rules, 2005: Requires reporting entities to maintain transaction records and submit those deemed suspicious to the Financial Intelligence Unit - India (FIU-IND).
  2. PML (Amendment) Act, 2009: Introduced the concept of “corresponding law enforcement agencies” where information about reporting entities could also be shared with foreign agencies.
  3. PML (Amendment) Act, 2012: Introduced the concept of politically exposed persons, expanded the scope of reporting entities to NPOs and lowered the threshold for identifying beneficial owners.
  4. PML (Amendment) Act, 2015: This was made to align Indian AML laws with international standards by introducing the concepts of “reporting financial institution” and “reporting authority.”
  5. PML (Maintenance of Records) Amendment Rules, 2023: This amendment aimed to bolster AML compliance efforts by widening the scope for reporting entities and customer due diligence requirements. It imposed stricter KYC norms for company secretaries and chartered accountants, including cryptocurrency and virtual digital asset transactions under AML norms. 

How Automation Improves KYC/AML Compliance

Automation has the power to streamline KYC and AML in the following ways:

Online Identity Verification

Businesses can automate KYC procedures and obtain customer identity data through online verification. The process begins with the user selecting their ID document type and uploading pictures. Once the KYC platform screens the documents, users are asked to send a photo of themselves holding the document to verify that they are real people. Biometric checks and facial authentications are done under automated KYCs to verify customers' identities.

For example, ProfileX makes digital identity verification easier with its top-of-the-line KYC API. The platform verifies customer identities in seconds with unparalleled accuracy and validates their information with automated document cross-checking with trusted sources.

Automated AML and Sanctions Screening

Automating AML and sanctions screening is also highly effective in reducing businesses' manual burden of conducting the verification processes themselves. Through automation, companies can build verification flows in compliance with AML/KYC regulations, maximising reliability and protecting them from financial crimes. PEP lists, sanctions lists, watchlists, and adverse media lists are a few sources that automation can use to screen customers for possible risks. 

Transaction Monitoring and Digital Wallets

KYC/AML automation facilitates real-time monitoring of customer transactions and detection of illegal or suspicious activities. Since many users also create digital wallets for online payments, automation tools can verify their identities and continuously monitor their transactions. 

Consequences of Poor AML & KYC Compliance

Here’s a brief overview of some of the consequences companies and financial institutions can face due to poor AML and KYC compliance:

Facilitating Criminal Activities Unknowingly

Poor AML and KYC policies can cause financial institutions to unknowingly facilitate illegal activities such as money laundering and terrorist financing on behalf of criminals. This can expose the entity to risks, so robust identity verification and monitoring procedures are required.

Regulatory Fines and Penalties

Did you know that the number of penalties imposed by the RBI on financial institutions grew 88% over the last three years? What’s worse is that AML and KYC non-compliances contributed to that growth. Regulatory bodies impose strict guidelines that companies must follow to maintain AML and KYC compliance. Failure to adhere to these guidelines will result in fines, sanctions, and legal penalties. 

Reputational Damage and Loss of Customer Confidence

Breaching AML and KYC compliance erodes customer trust and confidence in the entity. Adverse publicity, media scrutiny, and loss of loyal customers are common results of such compliance breaches, which can persuade customers to switch to competitors perceived as more trustworthy. 

Exposure to Greater Financial and Operational Risks

The consequences aren’t limited to the above three; there are more. The entities in question will become more vulnerable to financial scams. They will frequently be subjected to regulatory investigations and incur higher costs for remediation efforts. Loss of business partnerships and profitability are also long-term consequences they’ll have to face. 

Best Practices for KYC/AML in Banking, Crypto, and Fintech

Since banking, cryptocurrency, and the fintech industries are more vulnerable to financial fraud, here are some of the best KYC/AML practices that can be followed to mitigate such risks:

  • Ensuring compliance with AML laws: Properly complying with AML laws and regulations will prevent businesses from incurring hefty fines and penalties for non-compliance. It will also ensure that their reputation and customer loyalty are preserved.
  • Internal controls and audits: Businesses should conduct regular audits and reviews of their KYC/AML policies to ensure there are no weaknesses or loopholes that criminals can exploit to conduct illicit activities.
  • Verified users: Fraudsters use fake IDs and various sophisticated schemes to conduct fraud. Financial institutions should ensure that only verified users can become customers, which can reduce innovative fraud attacks.
  • Enhancing user experience: Financial institutions can optimize KYC/AML process workflows based on applicant risk profiles so they don’t have to pass extra checks. This motivates the customers to complete the process without dropping off in between, thus improving the overall user experience. Neokred makes this possible as the platform’s onboarding workflows ensure reduced customer drop-offs by 24%. 

Conclusion

To sum up, KYC and AML compliance share the same goal of preventing financial crimes. However, while KYC focuses on verifying customer identities, AML aims to detect and prevent illegal activities such as money laundering and other financial crimes. Understanding the key differences between KYC and AML and implementing their best practices will help you streamline and strengthen your compliance efforts. 

With Neokred’s KYC APIs, you can stay ahead of evolving regulations with constantly updated databases, real-time user identity and secure verifications, and more features that offer your customers a seamless onboarding experience. Contact us today to learn more about our KYC platform’s capabilities!

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Exploring how auto debit facility works, key RBI guidelines, e-mandates, benefits of autopay options, and how to initiate direct debits

Imagine never needing to chase payments or worry about late fees again. Customers often forget due dates for credit card bills or subscriptions, which can negatively impact your business’ cash flow. However, with auto debit, these issues are a thing of the past.

The volume of digital payments made across India have surged, with the total valuation rising from Rs. 2071 crore in FY18 to Rs. 13,462 crore in FY23. Auto debit transactions have been a key driver behind this and are used extensively for making seamless recurring payments. Curious about how auto debit works and why it’s essential for your business? Let’s explore!

What is Auto Debit?

Auto debit is a payment facility issued by debit/credit card providers where funds are deducted from your bank account on a recurring basis.

Whether it's loan repayments, subscription fees, or utility bills, this facility lets you automatically transfer funds on a fixed date every month or year. This is one of the most convenient and hassle-free payment forms as you do not have to worry about the strain of missed EMI’s and can ensure proper cash flows.

It also eliminates the administrative burden of issuing reminders and manually collecting payments.

How Does the Auto Debit Facility Work?

With auto debits, you give permission to a company to collect payments directly from your bank account. You activate the auto debit facility through your bank’s website or application. Once activated, you can set the standard instructions for payment. The payment deductions take place without One-Time Passwords (OTPs) on the scheduled date.

However, to avoid any payment interruptions or possible overdraft charges, you’ll need to ensure that your bank has sufficient balance for a successful transaction deducted automatically.

You can also adjust payment dates or set a maximum limit for debits, providing flexibility in managing your finances.

How Are Automatic Debit Payments Different From Bill Pay?

Feature Automatic Debit Payments Online Bill Pay
Initiation Initiated by the payee with authorization from the payer Initiated by the payer through the bank’s online platform
Process Funds are automatically withdrawn from the payer’s bank account on a preset recurring date Payer schedules the payments to be made to the specific payees, which can either be one-time or recurring payments
Manual Payment Option No manual payment option provided Manual payments can be made
Vendor Access to Bank Information Vendors have access to your bank account information Vendors do not have access to your bank account information
Flexibility Payers can modify payment dates and amounts Payers cannot modify payment dates or amounts, although there may be exceptions depending on the vendors or services

Be Cautious About Sharing Bank Account Information

When it comes to managing your bank account or conducting business or transactions with other entities, safety is typically a major concern.

In FY24, the Reserve Bank of India (RBI) reported bank frauds amounting to more than 139.3 billion Indian rupees. Thus, the importance of safeguarding your bank account information cannot be overstated. 

To safeguard your account, consider these steps before providing authorization:

Verify The Company

Before you provide your bank information, verifying the legitimacy of the entity you are dealing with is essential.

You can start by researching the company by checking out its website, reviews, and business registrations. Additionally, when sharing information with them online, look for secure data transmission, such as Secure Sockets Layer (SSL) certification.

Know Your Rights

You have the right to protect and decide how your financial information is used. Be aware of your rights under regulations like the Information Technology Act (IT Act) and the Digital Personal Data Protection Act (DPDPA). Neokred’s Blutic platform helps you stay ahead of the DPDPA act’s compliance requirements. You can seamlessly manage user consent lifecycles, build user trust with transparent data collection declaration, and get free guidance on data collection and retention plans. Your bank may also offer fraud protection services to safeguard your transactions.

Monitor Account Balances

Ensure you have enough balance in your account before authorizing payments. While some banks offer overdraft facilities, they usually come with significant fees. Similarly, if your account lacks sufficient funds, you may incur an NSF (Non-Sufficient Funds) fee. Regularly monitor your account balances to avoid these unnecessary charges.

Review Your Agreement and its Terms

Before authorizing a payment, read the fine print and understand all the terms and conditions related to recurring payments and how your bank account information will be used. It’s important to understand how you can stop payments or cancel agreements as well.

E-Mandates and Auto Debit Card Payments

E-mandate is a digital payment service introduced by the RBI and the National Payments Corporation of India (NCPI). It allows individuals and businesses to authorize recurring payments from bank accounts.

With e-mandates, customers and businesses can seamlessly manage recurring payments such as SIPs, loans, insurance premiums, etc. as this system eliminates the need for manual labor, paperwork, constant reminders, and late payment charges.

For automatic debit card payments, e-mandates allow you to link your debit card to a merchant and authorize them to deduct fixed or variable amounts of money on a recurring basis. The maximum limit for a transaction via debit card e-mandate is Rs. 15,000. For amounts above that, OTP authentication will be required. In this case, the maximum single transaction limit is Rs. 1 Lakh.

Key RBI Guidelines for Auto Debit Transactions

On October 1, 2021, the RBI announced new guidelines for auto debit transactions to control recurring payments made through debit cards, credit cards, and other prepaid methods. They were also established to ease transaction processes for customers and businesses and to protect them from online frauds.

Here are some key highlights to keep in mind:

Informing Customers in Advance

Banks are mandated to notify customers of recurring payments 24 hours before the due date. After receiving confirmation from the customer, banks can proceed with the transaction. 

Additional Factor Authentication for Transactions above Rs. 15,000

Additional Factor Authentication (AFA) adds an extra layer of security to prevent unauthorized users from accessing your accounts. Once customers receive a pre-debit alert from their banks for recurring payments above Rs. 15,000, they will have to approve the transaction through an AFA in the form of OTPs.

Customers have the option to complete transactions of higher amounts such as insurance premiums or education fees without the need for approval via OTP.

Implementing One-Time Registration

Under the new guidelines, customers are only required to register once, after which they can conduct recurring transactions without an AFA. They can also specify the amount and validity period for subsequent transactions during the registration process.

Providing Opt-Out Options

Customers now have the option to opt-out of any transaction. They are also allowed to view, modify or cancel auto debit payment transactions from their accounts if they cannot make a payment on time.

How to Initiate a Direct Debit from Your Bank Account?

Direct debit is a way of collecting recurring payments directly from your customer’s bank accounts and this form of payment collection is highly advised as it is efficient, cheaper, and offers you higher control in managing your cash flows.

Here’s how to get started:

Step 1: Contact Your Bank

The first step is to get in touch with your bank and let them know that you’d like to join the direct debit scheme.

By verifying a few factors such as your company’s administrative capabilities and financial situation, the bank will decide whether you are eligible to accept direct debits.

Step 2: Choose a Direct Debit Company

The next step is to pick a payment aggregator or a payment service provider to process the payments received. You can choose a suitable platform considering several factors such as pricing, scalability, software interface, ease of use, and customer service provided.

Integration with your accounting software is also another key feature to look into, which is where Neokred shines at - it streamlines payment processing and management giving you maximum convenience and security in the processes. 

Step 3: Get Direct Debit Mandates From Your Customers

Once you’re all set up with your bank and payment provider, you can start collecting payments from your customers.

However, before that, you’ll need to acquire a Direct Debit Instruction (DDI). This document, signed by the customer, authorizes you to collect payments from their bank and it will be valid until it is canceled.

What are the Benefits of Autopay Options?

Autopay options are highly convenient for customers as they can set up auto-payments for their rent, cable, mortgages, to name a few.

Based on the initial authorization and payment details issued by the customer, businesses can automatically charge their customers every month for the services they provide.

Similar to customers, businesses also benefit from automatic payments. See how:

Offers Maximum Time Savings

Manually collecting payments or sending frequent follow-ups to your customers can be cumbersome and time consuming for your Accounts Receivable team. But when payments are set on auto-pilot, the administrative burdens of your A/R team are significantly reduced.

Enhances Customer Satisfaction

Put yourself in the customer’s shoes—late fees and repeated follow-up calls for overdue payments can be frustrating. As a business owner, it’s important to recognize that constant reminders and late payment notices could strain your customer relationships. Auto-payments solve this issue by allowing customers to enter their payment details once and authorize future transactions, removing the hassle of missed payments.

Provides Consistent Revenue

When billing your customers on an automated basis, you consistently receive payments as per the predetermined billing date. That means no waiting around for your customers to make a payment or to send them a follow-up. Since these payments are processed immediately, your business is more liquid. You can fast-track payment processing further with Neokred’s intelligent scheduling that clears the queue of pending payments to avoid any delays.

Promotes Increased Spending

According to a study conducted by Duke University, it was found that both residential and commercial customers increased electricity usage after switching to auto-payments. Although this may seem strange and highly debatable, automatic payments could encourage customers to spend more, assuming they aren’t too concerned about how much they spend on a regular basis.

For example, if you have an OTT-based subscription service, your customers may be willing to upgrade to a higher tier so their family members or friends can also access it.

The Bottom Line

Auto debit simplifies payment processing, allowing businesses to focus on growth rather than chasing down invoices. Whether it’s subscriptions or regular bills, auto debit can keep your cash flow stable and reduce administrative headaches.

Neokred makes auto debits easier with multiple early payment options, automated payment reminders, and real-time payment confirmations. To know more about our platform’s capabilities, contact us today!

Ready to take your customer experience and product to next level with Neokred